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El-Baladi Fe Baladi (Graduation Project)

"El-Baladi Fe Baladi" (البلدي ف بلدي) is a comprehensive graduation project that captures, preserves, and celebrates the vibrant essence and cultural heritage of Egyptian street food. Developed as an integrated branding strategy, the project bridges the gap between raw street authenticity and modern digital experiences. By combining professional photography, hand-drawn design elements, dynamic videography, and a user-centered mobile application (UI/UX), this project delivers a unified, high-energy visual experience that honors the true spirit of Egypt’s culinary culture.

Year

2026

Scope

Integrated Branding, UI/UX Design, Photography, Videography & Art Direction

Client

Higher Institute of Applied Arts (Graduation Project)

Duration

4 months

Features

Integrated Branding Strategy: A cohesive visual identity system applied consistently across physical and digital mediums.
Bespoke UI/UX Mobile App: An intuitive, user-centered mobile interface designed in Figma to streamline the street-food discovery and ordering journey.
On-Street Photography & Art Direction: Custom photography capturing real, candid moments of Egyptian street food culture and street vibes.
Video Production & Visual Treatment: A promotional video handled from shooting and editing to post-production and final grading.
Print-Ready Brand Applications: Premium print collateral, event materials, promotional items, and packaging designed for production.
High-Impact Advertising Posters: A series of conceptual, eye-catching advertising posters optimized for outdoor campaigns.

Project Deliverables