Habba Coffee Branding

Habba (هَبّة) is a vibrant, Gen-Z-style Saudi coffee brand that merges traditional Gulf coffee culture with modern street-art aesthetics. Commissioned by Habba Coffee Roasters in Saudi Arabia, this project challenged the classic perception of Saudi coffee by packaging premium, light-roasted coffee with cardamom and saffron in ready-to-drink cans and artisan coffee bags. Featuring custom hand-drawn character stickers, custom icons, and a bold royal blue and cream palette, Habba redefines the daily coffee ritual for a fast-paced, youth-centric demographic.